Gidi Ogidi responds to musicians complaining presenters don't play local music

Musician Khaligraph Jones is having a hard time with fans after he said Kenyans seem to prefer Nigerian and Tanzanian music, over local music.

Is it true? Many fans told them that it's because Kenyan musicians produce terrible music.

Nyashinski also also has some comments about this, after Mzazi Willy tuva shared a video of a politician saying he likes Tanzanian music.

There were also other accusations that Kenyan DJ's and Radio presenters don't play local music.

It is this point that got Radio Jambo Gidi's attention.

He responded to the accusations saying;

Radio presenters do not decide what to play on their sessions this sis  decision  made by a team at a radio station that collect listens and analyze the music then schedule it on the radio station playlists.

They consider alot of stuff eg quality of production suitability of th emusic to the radio station , target audience, genre, content etc.

As an artiste who has been in the industry for a long time and currently a radio presenter my humble advice to local artiste would be 

Stop whining about radio presenters or airplay produce quality music with appropriate content that will resonate with the audience. if its good the listeners will demand radio stations to play it and it will be played.

Use different channels to popularize your music and get breakthrough eg digital platforms. there are artistes who have been discovered from their social media postings . get innovative and if your music is good it will blow up.

Personally I sympathize with Kenyan artistes on this issue and i always try my best to host different Kenyan artiste and play their music within the guidelines of the radio station music policy.

He also added by encouraging them that music is business and to go out there and compete to conquer the world.